A zoo without live animals, in the heart of Coconut Grove
Miami is getting an unusual new attraction: a zoo where every animal is a 3D holographic projection. In June 2026, Holozoo Florida signed a lease for a 51,000-square-foot building at 3000 SW 28th Lane, in western Coconut Grove. It plans to open in November with about 100 animals on display.
According to the company, the holographic animals are life-size and appear against physical sets of rocks, plants and water. No special glasses are needed. The experience includes areas for big cats, an ocean world, deep-sea species and dinosaurs, plus a Safari Bus ride. Visits last between 45 and 90 minutes, and tickets are sold through the Fever platform.
The deal by the numbers
Size: 51,000 square feet, the entire building.
Investment to build out the space and technology: between $2 million and $3 million.
Average ticket price: around $30.
Expected attendance: 1.5 million visitors per year, according to the company.
Landlord: Coral Gables-based Constellation Group, which bought the building in October 2025 for nearly $12 million.
Previous tenant: Farreys Lighting, Bath & Decorative Hardware, which had occupied the building since it was built in 2001.
The project is led by Turkish entrepreneur Tan Umut Koker. His technology is already in use at a holographic zoo in Ankara, which the company says drew about 700,000 visitors in its first six months. Before coming to Miami, the company operated out of an innovation center at Nova Southeastern University in Davie. It also has projects in development in Orlando and New York.
Why Coconut Grove
Koker said Coconut Grove is probably the best location in Greater Miami. The area is connected by US-1 to Brickell, Downtown and the University of Miami, draws families and tourists, and has very strong retail demand. Colliers’ third-quarter 2026 report backs this up:
Coconut Grove: 1.2% retail vacancy and asking rents of $96.84 per square foot. Only Miami Beach has higher rents.
Miami-Dade vacancy: around 3% for the past year.
Average rent: a record $44.34 per square foot, more than 18% above 2021 levels.
Construction: 1.3 million square feet of retail space is under construction or planned. That’s double the figure from a year ago and the highest level since 2023.
The Holozoo lease was the largest in the county this quarter. It was followed by Addison House in Aventura, at 14,000 square feet, and Spirit Halloween in Kendall, at 10,000 square feet.
What this means for buyers, homeowners and investors
The concept is unusual, but the deal says a lot about Florida’s real estate market. Large, well-located spaces in Miami are still finding tenants, even for new uses like immersive entertainment. Retail fundamentals remain solid, with vacancy near 3% and rents at record highs. Still, the growing construction pipeline is worth watching, since more supply could soften those numbers in the coming quarters.
For anyone buying a home or investing in residential property, neighborhood amenities matter. New attractions, businesses and retail can make an area more appealing to live in and visit, which may support housing and rental demand over time. It’s not automatic or guaranteed, but it’s a useful signal when comparing locations. With Holozoo also planning a project in Orlando, it’s a trend to keep an eye on across Central Florida as well.
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showings@miamitangoinvestments.com | (407) 499-0240 | tangorealty.com
Sources
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